Technology (usually) makes our lives easier. Jobs that once took multiple people are accomplished by software. This means that it’s becoming easier for one person to take on the jobs of many.
We’re often asked what kind of software we use to make our own lives and jobs easier at FOMO Studio. As a full-service agency, we’ll find with lots of different creative and technological needs.
We naturally have a myriad of different software packages for communication, back-office, and the design and development itself. Here’s an overview of some of the ones that we can’t live without.
Above all else, we love Adobe Creative Suite. We use Photoshop for a huge amount of our projects, supported by Illustrator for vector work on icons/logos, and Lightroom for photography. We make motion graphics in After Effects, and lay out presentations in InDesign. All of these applications are generally the industry standard for their respective purpose. For some presentations, we also use Keynote when the end result isn’t too demanding.
On the web dev side, we use Chrome as a browser, and its excellent Chrome Dev Tools for the majority of debugging and testing on our websites. Of course, we always test end results on many different platforms, screen sizes, and browsers.
Code is written with the Atom text editor, which is a fantastic and very extensible tool. Our computers are all MacBook Pros (travel is a must, and being flexible with locations is a commonplace requirement).
HubSpot is our CRM of choice. We’re always keeping track of clients, deals, contacts, and so on. It’s free also, which is great for those who don’t want to commit to more serious enterprise-level solutions.
As for analyzing website traffic and determining who/what causes conversions we use Google Analytics. Digital marketing is a game of numbers, and if you don’t know what’s going on metrics-wise, then you can never iterate and improve.
In the office, we use Quickbooks Online for bookkeeping, Skype for calls, and Nylas N1 as an email client. On the productivity side, we can’t live without Asana, Wunderlist, and Evernote, and G Suite (formerly Google Apps). Dropbox keeps everything in sync, no pun intended, and is a lifesaver when working remotely.
We talk via Slack when it comes to team communication. Finally, we couldn’t live without Harvest for its time tracking capabilities and easy-of-use with invoicing.
As far as social media management goes, we’re big fans of the tools Instagress and Hootsuite, as they save a ton of time with scheduling posts and growing social media accounts.
Even with all of the technology and services, we have yet to find something that beats a dry erase marker and a glass wall when it comes to really fleshing out plans, ideas, and designs.
We’re always looking for ways to organize work better and bring our designs closer and closer to our vision, so our software stack is constantly involving. Give us a shout if you have any recommendations.